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Cadillac Taps TSM for First-Ever Esports Partnership

LOS ANGELES, CA – January 11, 2021 TSM, the premier championship esports organization, announced today a broad partnership with Cadillac. The exciting new relationship marks the first time the automotive giant has partnered with an esports organization, and names Cadillac as the exclusive automotive partner of TSM.

The campaign kicks off with the unveiling of the all-new TSM jersey prominently featuring the iconic Cadillac logo. The partnership will offer avid TSM and esports fans alike access to exclusive streaming events, custom video and social media content, and experiential events and activations at the brand new, state-of-the-art TSM Performance Center.

“We are thrilled to be partnering with such an iconic global brand like Cadillac,” says Ned Watkins, Senior Vice President of Sales for TSM. “Cadillac has a century-long history, a commitment to innovation, and worldwide recognition that aligns perfectly with TSM's performance and excellence pillars.  We are humbled and excited to team up with Cadillac through their first esports partnership and add them to TSM’s existing family of stellar brand partners.”

“Cadillac is excited to enter the esports space as part of the TSM family,” says Bryan Steele, Manager of Emerging Media and Partnerships for GM. “Whether on the road, or on the Rift, our organizations place an incredibly high value on innovation and craftsmanship. Given our shared values, and the pedigree of Cadillac and TSM, it was a natural fit to team up with one of the most decorated esports teams in the world.”

For more than a decade, TSM has fielded some of the most talented and successful professional esports teams in North America, competing across multiple titles such as League of Legends™, Fortnite™, Smash Brothers™ and Rocket League®. TSM has one of the largest, most engaged fan bases in esports with nearly 100 million followers across multiple social platforms, a network of gaming sites that boasts nearly 800 million page views a month, and Blitz, TSM’s data-driven statistics and coaching platform that allows users all over the world to get insights into how to improve.


About TSM

TSM is an elite, holistic gaming brand composed of championship esports teams, world-class influencers, and gaming strategy platforms that level up the casual player all the way to the professional. A platform of champions, TSM seeks to provide maximum value through the competitive excellence of its teams and the creation of exciting, educational, and entertaining content that deliver the ultimate esports and gaming fan experience. For more: tsm.gg.

About Cadillac
Cadillac has been a leading luxury auto brand since 1902. Today Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. More information on Cadillac appears at www.cadillac.com. Cadillac's media website with information, images and video can be found at media.cadillac.com


For TSM 

Gillian Sheldon 

[email protected] 

For Cadillac

Anne Roberts

[email protected]

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